HOUSTON 2008 AURIfil USA attended the Market with an end-cap booth and had a wonderful and successful show! Elena Gregotti, AURIfil USA CEO, Davide and Roberta introduced during the show the whole collection of table top and floor displays with all the 4 cotton weights in little, regular spools and cones, our wool and the 32 must-have colors that Marti Michell, our official spokeperson, chose for a special table top display.
During the Market AURIfil USA planned 2 special events:
A schoolhouse session titled “Why using AURIfil threads” held by Marti Michell, in which the most interesting shop proposals like the Borsa, kits and displays have been presented.
Then, a lecture titled “AURIfil Sweet Success” held by Marje Myers, our quilting and sewing top expert. The class was full and was made up of 25 people. The sewing machines were provided by Pfaff, that really gave us an useful technical support during the whole session. Thank you!
Marje wanted to let people practise all 4 cotton weights on the two machines made samplers. The first sampler was machine appliqué technique and the second sampler was machine quilting. All the attendants were satisfied of the result!
New ideas and projects are now under construction for the next Quilt Market.On Monday evening, after dismantelling the booth and closing up the big wooden case, AURIfil USA team relaxed watching the concert of the uncomparable Tina Turner!