Stay Gold by Aneela Hoey

Aneela Hoey‘s brand new collection with  Cloud9 Fabrics is Stay Gold. It is a brilliant lineup of 8 prints on Cloud9’s signature Organic Cotton. Aneela targeted a modern prairie style, showcasing illustrated flowers and horses, realized in rich oranges, yellows, and blues, with pops of pink and green. The collection may just be our new Summer favorite!

Aneela’s coordinating Aurifil thread collection is a small box of 10 spools of our 6-strand Aurifloss in the sweetest colors. To top it all off, Aneela designed a super simple embroidery project, available for free in every single thread box. Are you as inspired to kick into some hand-stitching as we are?

Stay Gold
100% Aurifil Cotton 6-strand Floss, 10 Small Spools
Colors included:
1104 – 6723 – 5022 – 4644 – 2425
2479 – 2415 – 6725 – 2145 – 5015

To view this info on our website, click here. For purchasing, please contact your local Aurifil Dealer.

What first drew you to to the world of sewing and quilting?
My mother who always found time to sew. From a young age I knew that I wanted my own sewing machine and that I would sew and embroider. She also had a marvellous collection of textile scraps, buttons and threads which was housed in colourful woven plastic basket. I loved to tip everything out and investigate its contents when she wasn’t looking.

Who or what has been your greatest creative inspiration?
I love to be surrounded by people who sew. Just knowing that there are others who understand the beauty and importance of fabric, thread and design is a huge motivator for me. This can be in real life such as my mother, friends from college or the online quilting community. I love to be immersed in a world that feels the same as me.

Tell us about Stay Gold. What inspired the designs?
The prints are all inspired by feelings of happiness and contentment. An appreciation for the simple and honest things in life. The collection started with the horse print several years ago. I discovered that horses are in fact very difficult to draw and so began a personal challenge to be able to draw horses that didn’t end up looking like dragons!

Do you have a favorite project or projects made with the collection?
Definitely it has to be my Zip-up Tray Pouch! I used Stay Gold to create the sample that appears on the pattern cover and I love using it everyday!

When did you first discover Aurifil threads and what do you love most about them?
Several years ago I was having thread issues whilst paper piecing hexagons. When I ironed the basted hexagons the thread I used melted and turned into plastic ruining all my work. I decided to investigate the world of thread and found Aurifil. I’ve been using it ever since.

[embroidery patterns available via Aneela’s shop]

How did you go about selecting colors for Stay Gold and what excites you most about releasing the collection to the world?
I picked all my favourite Aurifloss colours! I started out with 1104 which is the perfect orange red color, added in some pretty pinks and yellows in both light and dark shades. I included the perfect pretty blue 4644 which will be useful when you need a bit of definition in a project such as flower centres, eyes and so on.

We’re super excited about the free pattern that you’ve offered with the collection. Can you tell us a bit more about the pattern and what to expect?
I wanted to include something right there in the box so that as soon as you open It up, you can start using your lovely floss in an embroidery. Because who wants to wait! The pattern is quick and easy and will be suitable for both adults and children. My daughters loved to embroider when they were younger so this was important to me.


Aneela’s latest book is Stitched Sewing Organizers, a beautiful collection of pouches, books, folders, and boxes in which to store all of your sewing essentials. We’ve long been admiring all of Aneela’s organizers and are so thrilled that there is a whole book to sew through! Find your own copy here on Aneela’s site or through C&T Publishing.


To enter-to-win Aneela’s Stay Gold thread collection with free embroidery pattern AND a FQ Bundle of Stay Gold by Aneela Hoey for Cloud9 Fabrics click here to head to the Rafflecopter entry page, or simply click on the image above. You do not have to complete all the options to be entered but the more options you choose, the more entries you have!  Entries will be accepted from now through 11:59pm Eastern Time on Wednesday, July 5! Winner will be randomly selected and announced here on Thursday, July 6. Good luck!

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Aneela Hoey is a textile designer and pattern writer.  She designs fabric lines with Cloud 9 fabrics and also previously designed for Moda Fabrics.  Her sewing and embroidery patterns are available in her online shop whilst her books Little Stitches and Stitched Sewing Organizers (published by Stash Books/C&T) are widely available in Bookshops.

** Images, biographical text and interview text by Aneela Hoey




  1. I just finished a project which is called hoop art embroidery. I enjoy embroidering because you can take your project with you.

  2. Love most of all the “old-timey” look of it! Love doing any hand stitching, as it is relaxing to me! Thanks Aneela+Aurifl for sharing!

  3. I like the portability of hand stitching most of all. I also like that you can stitch even when you get a little sleepy without the fear of having a machine needle go through your finger…with hand stitching you just prick your finger a little.

  4. I love the meditative feeling while hand stitching. Also hand stitching adds alot of texture to any kind of fabric piece.

  5. I meet up with friends Monday afternoons and it’s great that I can bring hand sewing and work on that while we chat. My EPP project just got too big to bring so next week I think I’ll have some hand quilting ready to work on. I love Aneela’s designs.

  6. I like that I can take my hand stitching everywhere. I have been wanting to try the Aurifloss. Thanks for the great giveaway.

  7. I love hand work, its very soothing and also legitimizes binge watching Poldark etc 🙂

  8. I love how calming hand stitching can be. When I’ve had a stressful day, it seems to help!

  9. Hand-stitching reminds me of the way I began my needlework and crafting, with cross-stitch as a young girl. I love that it ties me to my early days of creativity.

  10. Love the zip-up
    tray pouch, awesome
    design! I like hand
    sewing as it feels
    great to make things
    with your hands.
    Carla from Utah

  11. I like how it’s quiet and can be done in a little space like curled up on a chair in a sunny spot or by the fireplace in winter.

  12. I love that hand stitching is peaceful and portable. Recently I’ve used Aurifil 28 for hand quilting & think it’s perfect!

  13. I love the fact, that you can personalize your handmade things and it adds such a special touch. Wherever I’ll go I also have an embroidery with me, so there is never time wasted, lol!

  14. I like to hand stitch because it is portable and can be done while watching tv at night.

  15. Hand stitching is so personal… Every stitch is a “personal statement”, an original “work of art”!
    (Of course, hand stitching is enjoyed because it is relaxing and portable, too!)
    Pat T.

  16. I always take a hand-stitch project on holiday and have had many interesting conversations with people intrigued by what I am doing. Particularly when it is appliqueing snowmen in June.

  17. Yeah, I’m fan of both Aneela and aurifil. I’m really excited to check out Aneela’s new book.

  18. What wonderful fabric-I love your horses, not dragons at all! Hand stitching allows me to use a little time each day to relax & I love to see how it progresses, faster than expected, into something pretty & colorful! Thank you, Susan

  19. Hand stitching can be a kind of meditation. Sitting quietly, taking stitch after stitch. I love it!

  20. Beautiful collection… again!!! I am a big fan! Hand stitching, especially hand quilting is relaxing for My and I absolutely love the beautiful texture!!

  21. I like hand stitching for a change of pace. I like to sit outside with hand stitching in the summer.

  22. I love that it can go with me anywhere, I can stitch in a park while I watch my granddaughters play or at night while I watch TV. It is the meditative nature of stitching it can take you anywhere.

  23. I love that I can hand stitch anywhere. I also love that I can make the stitches in different lengths without having to change settings.

  24. I like that I can take hand stitching with me when I visit my mother. I can still do things for her because it’s easy to pick up and then get back to it without any prep.

  25. I love hand stitching while watching tv, or traveling and while waiting in Dr. rooms, or watching sports. Cute collection and great colors!

  26. I made the zip up tray pouch for my grandson. He loves it for carrying his transformer toys. Now it’s time to make one for me!

  27. I keep a go bag of hand stitching by the front door for those doctor’s appointments, car rides etc. Easy to transport.

  28. I love hand stitching because you can take it everywhere you go – especially when you are having to wait – it relaxes me and fills the time so I don’t notice how long I am waiting!

  29. I like hand stitching because I found it relaxing after I go the hang of it and you can take the project with you!

  30. I love hand work and it is so relaxing. I also like being able take my projects with me.

  31. Hand stitching is relaxing and portable… gives me something productive to do at an outdoor concert or while chatting with friends.

  32. Hand stitching is something I can do in front of her television while watching television with my husband. That floss has gorgeous colors!

  33. Aneela’s choices in color palettes are always fresh and gorgeous. In addition to making wonderful fabric, her patterns are also fabulous and incredibly well written, too!

  34. Hand stitching is something I can do in the evening sitting with my husband rather than using my sewing machine and we end up in two different rooms. I can take my hand stitching anywhere.

  35. I like carrying my little box of hexie supplies so I can make use of the time I have in waiting rooms for doctor appointments, etc. I found Aneela’s name when I spotted “Fox In The Foxgloves” fabric line. Thank you for the chance to win.

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