Stitch Therapy 365

We are in absolute awe of Stitch Therapy 365, the latest project by Helen Stubbings of Hugs ‘n Kisses. The project is based on a panel featuring 365 unique stitchable motifs — truly the perfect gift for any avid or beginner stitcher. In Helen’s words, it’s a way to slow things down, to take 5 minutes of ‘you’ time each and every day… to forget about the day to day needs… to feed your soul with just a needle and thread. We stitch for a reason and we stitch for the therapy of the process.

The project debuted at Quilt Market in Houston last Fall. We’d already been talking with Helen about putting together a coordinating thread collection, but the excitement really hit after seeing the project in person and talking with Helen about the process and her inspiration.

Helen has taken absolute care in putting everything together… from the panel itself to coordinating fabrics, from 20 vibrant 12wt colors for stitching to a perectly sized carrying case to keep everything together and keep you stitching on the go.

We know that there is already a tribe of followers stitching along, and we can’t wait to check out all of the interpretations, read the associated stories, and hear how this age-old practice of stitching brings joy to your lives!

If you’re just learning of this all now, have no fear, you can dive into the project at any time and take the motifs at your own pace. Head to the project site for all the info you’ll need to get started! Helen has some great tips below and we know you’ll love learning more about how this project all came to be!

Stitch Therapy 365
100% Aurifil 12wt Cotton, 20 Small Spools (54yd/spool)
2510 – 2455 – 1133 – 2235 – 2145 – 2435 – 2135 – 2720 – 2740 – 2250
2710 – 5018 – 1103 – 5023 – 2520 – 2423 – 2882 – 1128 – 2888 – 2260

To view this info on our website, click here. For purchasing, please contact your local Aurifil Dealer.

What first drew you to to the world of sewing and quilting?

My grandmother – I grew up with stitching all around me and she taught all of us to sew, knit, crochet and embroider. Interestingly however, she didn’t start quilting until her 70’s when my sister and I were both heavily into it – it was so nice to give our skills back to her at that time.

As to doing it as a full time passion, it was when in my first career as a service musician, with many hours spent on buses driving to parades and gigs, that I learnt to make every minute count – and always have some stitching with me.  Being married to a soldier, relocating every couple of years, no family support and deployments etc – the best support I found was the Defence craft groups and communities. This led me into a first dabbling and then eventually a full time, moveable business.

Who or what has been your greatest creative inspiration?
My greatest inspiration is the seeing the therapy that stitching brings to people – any creative endeavour and how it empowers people to believe in themselves and make a difference.

(We love how supportive and encouraging Helen is… both as an individual and in her business! <3 )

Tell us about Stitch Therapy 365 and how the idea for the project came to be.
My quilting journey has led me into charity work, using the skills to make a difference to others. I have so often seen what stitching can bring, whether it be receiving a made article, or the therapy of the learning and doing it themselves.  This side of stitching has become very important to me with many many comments and emails from customers and stitcher’s saying how one of my patterns or classes has changed their lives. My focus has become very much about this.  My plan for this project was to bring people together from around the world in this community – and encourage them to take their 5 minutes of ‘me’ time each day. Mindfulness, slow stitching, therapy – all buzz words, but real in a sense that the repetitive nature of pulling a needle and thread really does have proven meditative benefits, as well as being good for the soul.

We live such busy frantic lives and its us that gets left til last to pamper, heal or just have silence… my idea was to design a project that would just be that ‘5’ minutes a day, all prepped ready to go when you can find those few spare minutes – and build a community of support, inspiration and encouragement around it.

What are your hopes for the project and how it will both inspire and educate sewists throughout the year? 
My hopes are that people will share their journey, and what it brings to them… meet other like- minded friends around the world and engage… Also that they do take their mindfulness moment each day  and that that brings them a sense of peace and accomplishment, shutting out the problems of the world, achieving and being excited about doing so.  There are many instructional videos included to learn or perfect different techniques, the IG online stitchalong to encourage people to share their work and have a sense of pride about it – with lovely sponsors and prizes to be won also of course, and a series of beautiful blog posts about real life experiences, information and advice from experts, and stories of hope and encouragement around the ‘therapy of stitching’.

And the facebook group where everyone is supportive, sharing and discussing various elements and life stories.

When did you first discover Aurifil thread and what do you love most about them? 
I’ve been using Aurifil 40 and 50 wt thread for many years, first using it for my Colourque® technique as an embroidery thread with the best range of colours. Since then I grew to use it for piecing and machine quilting, but never for hand work.  Being an Aurifil BOM designer in 2017 I was sent some samples of other weights to try and first used the 12 wt in that block as a hand embroidery thread. When deciding on a quality thread with consistency and availability for this year long project the 12 wt was my choice. I love not having to split stranded floss, and use a single strand straight off a reel –  perle threads are my favourite and give much nicer results in my opinion for satin stitch and backstitch. And then the range of colours is just lovely.  To have them all packaged in a special box was just the icing on the cake.. Who doesn’t love drooling over a box of glorious colour?

Do you have an stitching tips or hints? 
My main tip is never to be too critical of your work. Finish the piece and sit back for awhile, if it still bothers you, then take it out and do it again… no-one ever starts out perfect, so just enjoy the learning journey – watch all my videos for my hints and tips and you will get there – and when you do, you will be so satisfied.

What is the best way for us to stitch along with you and share our progress? 
To sign up to join in the project visit It is an ongoing automated program so you can join in at any time, but you do need to purchase at least the panel to start.

To follow the stitchalong on Instagram follow me at @helen_stubbings and the hashtag #stitchtherapy365.  Share your pics with the monthly Sponsor hashtag and #stitchtherapy365 to win.

To join the facebook group visit



To enter-to-win the Stitch Therapy 365 Thread Collection by Helen Stubbings of Hugs ‘n Kisses for Aurifil, click here to head to the Rafflecopter entry page. You do not have to complete all the options to be entered but the more options you choose, the more entries you have!  Entries will be accepted from now through 11:59pm Eastern Time on Sunday, January 13! Winner will be randomly selected and announced here on Monday, January 14. Good luck!

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Helen Stubbings is just a normal country girl who grew up ‘making’… She is the designer behind the Hugs ‘n Kisses brand which has grown simply from a pure love of stitching. With no formal art education, no university degree but a drive and passion that has brought her to where she is today.

Hugs ‘n Kisses was born out of a life in Defence. Helen was first a full time professional musician in the Australian Army, with many hours wasted on buses traveling to parades and gigs. Her solution? Take up cross-stitch, then embroidery, then sewing, then patchwork, and then anything else she could get her hands on.

Helen became an army wife – moving around the country with no family support, a husband away a lot and two small children. Stitching (her general term for all things patchwork, quilting, sewing, embroidery etc) was her savior – a way to meet other like minded supportive people, a way to pass the days home with children, a way to achieve something for herself.

Since officially forming in 2001, Hugs ‘n Kisses has now grown to a worldwide business. Helen travels across the world teaching, she and her partners sell their patterns, books and products worldwide and she feels lucky to meet like minded passionate stitchers in every country.


  1. I love to begin a stitching project, from a blank to a finished end! Choices of type stitch & colors can be mine, but not necessarily! Relaxing & fulfilling at the same time! Thank you, Susan

  2. The practice of stitching lets me play with thread and colour. I do love to combine hand stitch and machine stitch in projects. Also love love the aurifil 12 wt threads for handstitch, the ease of use makes hand stitching a joy.

  3. What a great idea! I have resolved to go for a walk each day and typically take a break half way. That would be a great place to practice 5 minutes of stitching!

  4. I love the feeling of satisfaction that comes with making something beautiful. I have so much in my life that out of my control, stitching is one way of knowing I can control and make something lovely.

  5. Hand stitching is sort of like meditation for me. Everything else goes away while I focus on what I’m doing.

  6. I do get in a “zone” when I’m embroidering or doing EPP (I haven’t tried other hand-stitching). I can’t watch TV like some people do because I’m too focused on the stitching. I would love to win this thread collection and join the 365-stitchalong.
    ljbisme at msn dot com

  7. It is very rewarding…allays my pain, relaxes me and makes me very proud!!!
    Thank you!!!

  8. I find it very relaxing, I love choosing colors both in fabric and threads. I like trying new threads, I have become very fond of 12wt. Perle as well as other 12wt threads.

  9. I am enjoying the journey and seeing my improvement over this coming year with Stitch Therapy 365

  10. I am in love with the thread collection I brought to do stitchtherapy365 I’m finding I am using the threads for all my stitcheries. The 12 wt is easy to work with and I’m
    Loving the effect it has.

  11. Hand stitching is always a great way to relax. Also love EPP, and sewing the bits together by hand

  12. I love hand stitching. It is so relaxing that it works as a meditation for me. Hand stitching also makes me feel a close connection to the women in my family who have already passed away. I’m stitching like they used to do too.l

  13. i love the practice of stitching. I feel very accomplished with each stitch and I love to look at the stitches and see how they create a lovely picture. It also helps me focus and settles my ever busy mind!

  14. Stitching is a great way to relax and you end up with adorable projects. Mom taught me when I was 5 years old.
    Thanks for giveaway, this thread looks fantastic in your projects, I would love to use it.

  15. This project is an amazing idea. Taking time out with a cuppa and some stitchery every day is bliss.

  16. Stitching ties me to the years way back when, before I quilted, when I was a stitcher; I always carried my projects with me to family gatherings and was working on projects while I listened to stories, joined in the laughter, and soaked up the togetherness. Those feelings are somehow woven into the feeling of stitching even now.

  17. Great project. I like stitching to keep occupied while waiting, and when doing a craft show, to use as a teaching tool with kids.

  18. Thank you Helen. I’ve not done much hand stitching for many years, back when I was a solider.
    Then and now it’s a way to wind down, i.e. sit outside on a sunny day with needle and thread and a gentle breeze, or on the sofa under a quilt when it’s cold/winter like.

  19. Stitching takes my mind into another world, away from the pressures and stresses of everyday life. It is like a therapy that eases my mind and feeds my soul. The process of making stitches which require concentration and focus and produce such as glorious even if slightly flawed result is so satisfying and enriching. Thank you Helen for this enticing project. I love it!

  20. Stitching lets me wind down in the evenings. If I don’t have a slow stitching project on the go, I’m at a total loss! Proud to say I just taught a young woman to stitch over the holidays and she’s taken to it with an obsession.

  21. I love hand stitching, especially if it is small enough to take along to appointments, meetings, etc.

  22. I love hand stitching. It is relaxing. I love all the beautiful thread colors and I love to watch the picture unfold as I stitch.

  23. I like to stitch in the evening in front of tv but need to practice more. It’s nice to look at what progress can be made in an hour or two.

  24. I love your pre-printed panels! The practice of stitching is like therapy to me. I find it very relaxing, & it gives me a sense of accomplishment.

  25. These panels are adorable! I’ve always loved hand stitching -especially counted cross stitch. Thanks for the chance to win 🙂

  26. I’m so excited to start this project. Will be a wonderful project to work on this year alongside mum. And perfect way to end the day once the kids are in bed

  27. It’s so relaxing to sit quietly and stitch after a fast-paced and chaotic day working at the hospital. It gives me a chance to de-stress, listen to my thoughts and center myself.

  28. I always enjoy having a hand stitching project going on. It is very relaxing and just a great way to slow life down a little bit.

  29. I love adding embroidery to quilts. It’s relaxing to do and the results make the quilt extra special.

  30. This is such a great idea, I need to relax more and this looks like it is achievable for me. I’m off to find out more x

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