What’s It All About Alex Veronelli?

Aurifil was started with the idea of connecting to and building relationships with customers. Through those relationships Aurifil has been able to provide the best product on the market today.  Aurifil is the only thread available exclusively through local quilt shops or select online shops. In this way, we hear directly from the shops and their customers what they love and what needs to be changed.  You cannot get better quality assurance! 10891764_10206686295099867_680196916765110011_n For the past year, Alex has been traveling the United States visiting Official Aurifil Quilt Shops to spend time with the shop owners and quilters themselves to share what makes Aurifil so wonderful!  He has designed a lecture that both educates and entertains the participants with behind the scenes video of the Aurifil manufacturing process from conception to the shelves in your local shop.  Also included in these sessions are Aurifil goodies and giveaways! Screen Shot 2015-04-29 at 11.37.45 AM Be the first to hear about Aurifil’s new products, innovations, promotions and much more! Receive tips on recommended thread weights and care instructions for all of your sewing projects. Enjoy an inspirational collection of artworks produced by world renowned designers using Aurifil threads.  And sometimes local Aurifil Designers ( Pat Sloan and Kimberly Einmo in Kelly Ann’s Quilting shown above) even show up just for fun! 11042298_10206595991962345_4829391766139609577_n People are loving the lectures and learning so much!  These are comments left from last week’s lecture in Florida at The Dragonfly Quilt Shop! “A very informative and interesting presentation by Alex Veronelli. Thanks so much had a wonderful time and what beautiful thread!!” ~ Debra in FL “Thanks Christina Fratcher for having Alex Veronelli to your shop. There was so much to learn and the presentation was awesome.” ~Rosemary Alex’s next lectures will be in May in Minnesota!  Make sure to call the shop to reserve your spotFriday May 8th Bear Patch Quilting Co. 2199 4th Street White Bear Lake, MN 55110 phone: 651-429-1039 info@bearpatchquilting.com http://www.bearpatchquilting.com/ 1st lecture 10:00 am to 11:30 am 2nd lecture 1:30 pm to 03:00 pm Saturday May 9th Pine Needles Quilt & Sew 1300 Salem Road SW Rochester, MN 55902 507-226-8480 http://www.pnqs.net/ info@pnqs.net 1st lecture 10:00 am to 11:30 am 2nd lecture 01:30 pm to 03:00 pm Monday May 11th Blue Bamboo 12865 Industrial Park Blvd Plymouth, Minnesota invisiliz@gmail.com 763-744-1105 or 800-323-1105 http://www.mybluebamboo.com/ 1st lecture 06:00 pm to 07:30 pm Tuesday May 12th QUILTER’S HAVEN 2930 146th Street Suite 108 Rosemount, MN 55068 Telephone: 651-322-7071 Email Us: quilthav@frontiernet.net http://www.quiltershavenmn.com/ 1st lecture 06:00 pm to 07:30 pm The next lectures are already being scheduled and posted in Arizona, Massachusetts and wherever the wind takes him! To keep tuned in to the event schedule please visit Alex Veronelli’s Events Page.


  1. Would love to hear him speak!

    Any chance of him giving the lecture at the UK Festival of Quilts?? Though as the program is already out for 2015, it would probably have to be 2016.
    Willing to wait though!!

  2. I’ve just returned from four days in Venice, even travelled to Padua for a day, and no Aurifil to be found, anywhere. Really hoping I can find some in New York City next week.
    Any suggestions welcomed.
    Carol in Saudi

    1. The City Quilter at 133 West 25th St is a “must” for quilters visiting NYC. They have Aurifil and lots of great fabrics.

  3. I love companies that care about the customer enough to want to build a relationship with them. And Aurifil truly cares about customers, wanting to know everything there is about quilters, as well as sewing and embroidery enthusiasts. And, they care about quality. Every spool of Aurifil that I’ve used has always stitched perfectly.


  4. “Aurifil is the only thread available through local quilt shops or select online shops.”


    I love Aurifil, false claims and/or poor writing really get under my skin.

    Ann Kelly Elgin, IL

    Sent from my iPhone


    1. Ann Kelly, It is the goal of the company to keep a relationship with Local Quilt Shops and select Online Shops. Aurifil does not sell to chains and does not sell retail in order not to compete with our Dealers, so definitively yes Aurifil threads are available only by Local Quilt Shops and select Online Shops.
      I have to admit that dealing with wholesalers could happen to find Aurifil’s products sometimes scattered in community commerce websites or small unskilled online biz, but we keep search and curb these situations at our best limiting them to merely occasional cases.

      1. I understand what you’re saying in your reply, but it’s not what you said in the original statement. You said, “Aurifil is the only thread available through local quilt shops or select online shops.” Aurifil is NOT the only thread available through local quilt shops. I can buy Mettler, Gutterman, and other brands at quilt shops. Your statement should read, “Aurifil thread is only available through local quilt shops or select online shops.” If you move the word “only,” the meaning of the sentence changes. The revised sentence is true, and says what you meant to say all along.

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